Erendira Estrada


Erendira ("Dida") is a doctoral student in Public Health at UC Merced. She is a 2014 graduate of UC Merced, where she majored in psychology and minored in public health. Erendira's master's research involved community based research to assess perceptions of health and safety in the community and development of a chronic disease prevention communication campaign. Her thesis was awarded the 2018 Amanda L. Kundrat Thesis of the Year award by the Health Communication divisions of the International Communication Association and the National Communication Association. Published research includes content analysis of the health information environment in SJV, evaluation of a social marketing food access intervention, and community perspectives on food access. She was named as one of the inaugural UC Global Food Initiative Fellows for her project evaluating the environmental context for a mobile food grocery food access intervention. Her research interests lie in health disparities, policies, disease prevention, and behavior change.